Prada is an Italian luxury fashion house that was founded in 1913 by Mario Prada. The company started as a leather goods store in Milan, Italy, selling handbags, trunks, and travel accessories. In the 1920s, Prada expanded its offerings to include ready-to-wear clothing and accessories.

In 1977, Miuccia Prada, Mario’s granddaughter, inherited the company and shaped it into the luxury fashion powerhouse it is today. She introduced new materials, such as nylon, and experimented with different styles and silhouettes. Prada’s designs were often avant-garde and pushed the boundaries of fashion, making it a favorite among the intellectual and artistic set.

Under Miuccia’s direction, Prada has become one of the most recognizable and successful luxury fashion brands in the world. In 1999, Prada Holding B.V., which controls the Prada and Miu Miu brands, went public on the Hong Kong Stock Exchange. In 2015, Prada Group announced revenues of €3.1 billion, making it the eighth largest fashion company in the world by revenue. Today, Prada has over 500 stores worldwide and continues to be a major player in the luxury fashion industry.