Love Moschino is a luxury fashion brand founded in 1983 by Franco Moschino, a prominent Italian fashion designer. The brand’s aesthetic is a playful and irreverent take on traditional luxury fashion. Love Moschino’s collections include clothing, accessories, and footwear for both men and women. The brand quickly gained a following for its vivid designs and playful approach to fashion.
In the early years of the brand, Franco Moschino established a reputation for pushing boundaries and challenging traditional norms of luxury fashion. He often incorporated bold graphics, bright colors, and humorous elements into his designs, which helped set Love Moschino apart from other luxury brands of the time. Moschino also used his platform to make political and social statements, which further contributed to the brand’s distinct identity.
After Franco Moschino’s death in 1994, the brand continued under the direction of Rossella Jardini, Moschino’s longtime collaborator. Under Jardini’s leadership, Love Moschino has continued to evolve and expand, while remaining true to the playful, irreverent spirit of its founder. The brand has expanded its collections to include a wide range of products, including handbags, eyewear, and fragrance. Today, Love Moschino is a well-established luxury fashion brand with a strong following and a reputation for creating eye-catching, distinctive designs.